CORONA, Calif., June 28, 2021 / PRNewswire-PRWeb / – Discover the story in the making! Monster Energy is proud to announce Episode 4 of the “Aspire – Inspire” video documentary miniseries, featuring 22 year old Olympic skateboarder Ayumu Hirano. Widely known as a snowboarding phenomenon with two Olympic silver medals and two X Games gold medals to his name, the all-terrain ripper from Murakami City will represent Japan in the Skateboard Park discipline at the next Olympic Games in Tokyo in July.
The episode “Aspire – Inspire” starring Hirano was broadcast today to audiences worldwide on the Monster Energy YouTube channel. Shot on location in the town of Murakami, the 12-minute video catches up with the multi-talented pilot heading to Tokyo as the highest ranked Japanese park skater for the Olympics.
“In my case, snowboarding came first, then skateboarding. So I really want to aim for the top in both at the same time! Hirano said in the episode. “I think there are a lot of people doing both for fun, but no one has aimed for the top in both, seriously.”
Hirano started winning X Games medals in Snowboard Superpipe at the age of 14 and went blow for blow against the super star. Shaun White for years. The prodigy eventually won gold medals at the X Games in 2016 and 2018 and won Olympic silver for Japan at the 2014 and 2018 Winter Games. Now in the upcoming debut of skateboarding as an official Olympic discipline, he has the chance to make history as the first boardsports athlete to win medals at the Olympic Games winter and summer.
The episode Ayumu Hirano is part of the fourth part of the documentary video mini-series “Aspire – Inspire” on the skateboard produced by Monster Energy. Mixing interviews, skate action, and archival footage, the series tells the origin stories of inspiring personalities on the Monster Energy skate team.
Shot on location in Hirano’s hometown, Murakami City, this episode was edited by Ryan neddeau and produced by Mike burgess at EPC Los Angeles. Shot mainly in Japan by Hide Tanaka and Kosuke Shinozaki, the video shows Hirano honing his park riding skills at local skateparks. Never-before-seen archival films of Hirano’s skateboarding beginnings paint the full picture, alongside interviews with his father, Hidenori Hirano, and Japanese skateboarding legend Hironori “Aki” Akiyama.
Hirano grew up on a steady diet of cross-over board sports from a young age. “Ayumu has been skateboarding and snowboarding since he was 3 or 4 years old,” said Hidenori Hirano. His father would take young Ayumu and his older brother Eiju to skateparks in Tokyo and Ossaka, while winters were dedicated to mountain snowboarding.
Ultimately, Hidenori Hirano decided to open his own skatepark in their hometown, putting rocket boots on his son’s progression and creating a vibrant local scene for board sports: “By creating the skatepark, many skateboarders and snowboarders, even surfers, have come to gather here. ” For young Ayumu, the narrow intersection between skateboarding and snowboarding laid the foundation for his off-road talent. “If my dad hadn’t created this environment for everyone to skate, I wouldn’t be here,” Hirano said on “Aspire – Inspire”.
After progressing at a rapid pace, Hirano won his first Japanese snowboard tournament while still in his third grade. He made his international debut by winning first place in the 2011 Burton US Junior Open at the age of 12 and received a coveted invitation to compete in the Winter X Games in 2013. The rest is history: Shaun White in the final, then 14 years old, he won the silver medal in the Superpipe, making him the youngest medalist in X Games history and the first winter sports athlete in Japan to win a medal.
“I have admired the X Games since I was little and couldn’t believe it. It was my first chance to compete with top pros such as Shaun White“Said Hirano. His father fondly remembers that moment:” When I was training with my sons in Japan, I taught them how to jump higher and higher. But when we went there, I was speechless. The athletes were performing beyond my wildest imagination. “
Hirano’s epic run continued with a silver medal at the 2014 Olympic Winter Games in Sochi. In 2016, Hirano reached the top with a series of races at the X Games Aspen 2016 to win his first gold at the X Games, followed by a second gold at the X Games in 2018 and another medal. Olympic silver at the 2018 Games in Pyeongchang.
“When I first saw Ayumu it was when he got second place in the Olympic Games final,” Japanese skateboarding legend Hironori “Aki” Akiyama said in the episode. The seasoned professional skater, who became the first Japanese rider to compete in an American skateboarding championship in 1975, hopes Hirano’s rise will further encourage support for the sport in his country. “Even though I’ve been a professional skater for 46 years, there was nothing government at all. So I don’t know how they support the current skaters.”
Speaking on his preparation for the next Olympics, Hirano said: “I will be competing against athletes from different countries so I feel the same responsibilities as when I competed in the Olympics with snowboarding.” As can be seen in the video, the young rider – only 22 despite his long list of accolades – focused entirely on skateboarding. His penchant for stylish tunes and enormous altitude meets technical control on liptricks and flip variations. It was this exact combination that won him the Japanese National Championships – and the ticket to Tokyo.
“I think the influence of the Olympics is much greater than getting good results in competitions abroad. The Olympics scene will be a big showcase for Japanese audiences,” Hirano said in the documentary. . Will he make history as the first Olympic athlete to win a medal in snowboarding and skateboarding? “I’m doing both at the same time because that would be my biggest expression of aiming for the top in both. And I hope my influence will be passed on to the younger generation.”
Want to meet the professional skateboarder / snowboarder who can make history at the Tokyo Olympics? Episode 4 of ‘Aspire – Inspire’ starring Ayumu Hirano is now live on the Monster Energy YouTube channel.
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To learn more about Ayumu Hirano and the Monster Energy skate team, visit http://www.monsterenergy.com. Also follow Monster Energy on Facebook, Instagram, Twitter and TikTok for exclusive updates for the 2021 skateboarding season.
About Monster Energy
Situated at Corona, California, Monster Energy is the leading distributor of energy drinks and alternative drinks. Refusing to recognize the traditional, Monster Energy supports the scene and the sport. Whether it’s motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard or rock and roll lifestyle, Monster Energy is a brand that believes in the authenticity and at the heart of what its sports, athletes and musicians represent. More than a drink, it is the way of life lived by athletes, sportsmen, groups, believers and fans. Learn more about Monster Energy, including all of its drinks, at http://www.monsterenergy.com.
Kimberly Paige Dresser, Indie Agency, Inc., (949) 300-5545, [email protected]
SOURCE Monster Energy